UŠĆE Shopping Center - New visual identity

Corporate Branding

In the saturated market of shopping centers, the competition is fierce, where standing out is everything. The concept was to differentiate the visual style from the usual ‘‘shopping center-photo blog approach, to something more design-driven and substantial. Products and element of purchase are shown in a more abstract way, rather then banal. Task was to evoke a feeling that UŠĆE is a special and magical place, like no other.