Smoki FUN
Advertising, Packaging, Art Direction, Creative Direction
From strategy to package design and communication, it was a joy to work on the new, whacky Smoki SKU - Smoki Fun. To reach and stand-out for our 13-17 centennial target, we paired with their Youtuber heroes, including them in our communication, as well as including Smoki Fun in theirs. Smoki Fun launch turned out to be a great success for the company - with sales exceeding the expected volume by 86% and value share by 54%.
The first TVC Introduces the first two pack and characters.
The second TVC introduces the third pack and Corn Man character
The third TVC ushers in Ketchup & Mayo pack and character
Role:Character design / Concept design / Ideation / Graphic design Packaging / Art Direction / Storyboard designAdvertising Agency: Fullhouse OgilvyVideo and Animation: Media Plus