Lindaren
Brand idenitity / Creative Direction / Art Direction / Copywriting / Packaging Design
For over 20 years Lindaren have been passionately and lovingly committed to products of the highest quality and excellence. Back in 2012, Lidnaren was the market leader in the market of nutrition supplements with 80% market share & millions in annual sales.
But the game has changed: The great strength – high qualitv products - is faded as the target group has switched to digital channels. Lindaren’s brand appearance wasn’t up to time anymore.
BACKSTORY
Lindaren is life in the most literal, miraculous sense. The breath in the lungs, the cells thirsting for nutrients. Heart, life and brain taking their functions for this one purpose - life. It's the circle of life. Once you understand it, you can use that knowledge to improve lives. For yourself. And for other people.
Lindaren Improving Life
THE SOLUTION
Lindaren reached out to us as its original identity no longer reflected its brand dynamic and current market position and brand awareness as a leading Swiss supplement products company.
Moment of inspiration for the logo
PACKAGING DESIGN
Lindaren is human medicine, where science and nature meet.
We aimed to capture the brand ideology and feeling trough packaging, since packaging frequently is the first contact that the customer makes with the product.
BEFORE
Brand visual direction was way too outdated and did not comunicate Lindarens premium position.
TYPOGRAPHY
Clasica Sans is a fresh and contemporary typeface. Regardless of its use, size or alignment, the family keeps a solid look, thanks to its balanced contrast. A font based on classical proportions, but with a fresh look, ideal for Lindaren’s product and brand versatility.
PHOTOGRAPHY
Always use warm and emotional documentary photography. The insight is to show the end customerin a healthy, human and postitive state.
OOH, Prints and Ads
In addition to the brand slogan - The best years are yet to come, we depict ocassions with the main target group, engaging in cheerful life events.
Credits:
Creative Direction / Art Direction / Slogans: Ognjen Enakinski Stanisljevic Research / Brand Strategy: Mario Kemenc
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Animation: Boris Gvozden
Client: